Jellycat was established in London in 1999 to create quirky, original and innovative soft toys for all ages. The name Jellycat was dreamt up by a child who loved jellies and cats and giggled at the thought of the two together. The silliness of the name was a great reflection of the design and so it stuck!
We have designed in the UK since the beginning and continue to work with designers in Jellycat HQ in London and around the country. The small range we launched with in 1999 was individual and most unusual, announcing ourselves as a soft toy creator with a difference. Since then we have continued to work hard to combine the coolest designs with the most luxurious of fabrics in the process creating thousands of wonderfully innovative soft toys.
Our network of stockists has grown considerably since the beginning. Not long after establishing ourselves in the UK, Jellycat Inc was set up in Minneapolis in 2001. In the following years we have been privileged to supply some of the finest retail shops, department stores and boutiques throughout the UK, USA, Canada, Europe, Asia and even as far as Australia.
We are continuously experimenting with designs, trying to find the most loveable combination of soft squidginess and quirky which are launched in two collections each year.